A shopping cart is a piece of software that keeps the record of the items a buyer has ‘picked up’ from the online store. Acting as an online store’s catalog, the eCommerce shopping cart enables consumers to select products, review what they selected, make modifications or add extra items if needed, and purchase the products.
Most modern shopping carts are made of metal or a combination of metal and plastic and have been designed to nest within each other in a line to facilitate collecting and moving many at one time and also to save on storage space. The carts can come in many sizes, with larger ones able to carry a child. There are also specialized carts designed for two children, and electric mobility scooters with baskets designed for individuals with disabilities.
Shopping Cart Features
Shopping carts are usually fitted with four wheels, however if any one wheel jams the cart can become difficult to handle. Most carts in the United States have swivel wheels at the front, while the rear wheels are fixed in orientation, while in Europe it is more common to have four swivel wheels. This difference in design correlates with smaller retail premises in Europe. The front part of the cart is often sectioned off in order to place household goods such as bleach, cleaning products etc. so that they do not mix with edible products.
The ease of using the internet has oppositional sides. The more easily customers can purchase for goods services, the more easily they can ignore and abandon those things. As I mentioned earlier, browsers might not be buyers, so the transitional position of the online shopping cart is extremely vital for a business to increase conversion rate. In other words, online shopping cart has a decisive role in turning potential customers into real customers or real purchasers.
Shopping Cart Abandonment?
Shopping cart abandonment occurs when customers add items to their shopping cart but don’t complete the purchase. It is one of the biggest issues plaguing eCommerce entrepreneurs, as roughly of shopping carts are abandoned worldwide.
Features of a Shopping Cart
The most common feature of a shopping is to enable customers to select products and then make a payment. Other features that are often part of shopping cart solutions include:
- A storefront, i.e. the homepage, product pages, category pages, and search pages that customers use to browse and select items to buy
- Inventory management tools
- Order management tools
- Shipping option tools
- Currency, sales tax, and accounting tools
- Marketing and promotional tools
- Third-party integrations